Can I read Tweening the Girl: The Crystallization of the Tween Market (Mediated Youth) on EtoBox?

Tweening the Girl: The Crystallization of the Tween Market (Mediated Youth) by Natalie Coulter is a nonfiction available to read on EtoBox.

What is Tweening the Girl: The Crystallization of the Tween Market (Mediated Youth) about?

__Tweening the Girl__ challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label «tweens» and were heralded by marketers, and subsequently the news media, as one of «capitalism’s most valuable customers». __Tweening the Girl__ expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how «tweenhood», which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

Who reads Tweening the Girl: The Crystallization of the Tween Market (Mediated Youth)?

Author

Natalie Coulter

Publisher

Peter Lang Inc., International Academic Publishers

Published

2014

Language

EN

ISBN

9781433121760

Category

nonfiction

Subjects

Economics, Marketing, Business