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CRM Analysis of Retailer Loyalty Factors by paras bagde is a document available to read on EtoBox.

The document summarizes the interpretation of three regression equations analyzing factors that influence retailer loyalty, purchase intention, and the relationship between the two. The first regression found that retailer awareness and perceived quality significantly influence loyalty, but association does not. The second found that loyalty significantly influences purchase intention. The third found that only awareness significantly influences purchase intention, while association and quality do not.

Author

paras bagde

Language

EN