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What is Business Level Strategy Explained about?
Business level strategy involves three key decisions for a firm: 1) determining which customers to serve through market segmentation, 2) identifying which customer needs to satisfy, such as current vs future needs, and 3) defining the core competencies needed to satisfy those customer needs at a lower cost or through differentiation. Common business level strategies include cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated cost leadership/differentiation. A c
- Author
- Rushabh Vora
- Language
- EN