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About this Business, Management and Accounting article
WOM Generation Decision Making:The Effects of Consumer's Prediction of Market Response and Brand Commitment on Generaion of WOM about a New Brand by Saito, Kaichi is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Saito, Kaichi
- Publisher
- Japan Society of Marketing and Distribution (ISSN 1345-9015)
- Published
- 2014
- Field
- Business, Management and Accounting (Social Sciences)