About this document

Launching Jaguar XF in Cambodia by Mitali Bhura is a document available to read on EtoBox.

This document outlines a plan to launch a new Jaguar XF car in Cambodia. It begins with an executive summary stating the goals are to launch the new luxury vehicle and become a leader in that market. Section 1 discusses researching the market, identifying target demographics as ages 23-35 with incomes $200-$500 or $500-$1,000, and positioning the car as a luxury premium brand. Section 2 sets a goal of 20 car sales per year and tactics to influence potential customers like celebrities and governors. Section

Author

Mitali Bhura

Language

EN