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What is Market Study of Chestnut Alfajores about?

This document presents the results of a market study conducted on the potential of chestnut alfajores in the city of Puerto Maldonado, Peru. The objective was to determine the acceptability and purchase intention of this product among local consumers. Background on alfajor production and the regulations applicable to food products in Peru was reviewed. Then, through surveys and statistical analysis, preferences and main competitors in the market were identified.

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ScribdTranslations

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