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This article investigates the attitudes and strategic responses of sole proprietor micro-enterprises towards adopting information and communication technology (ICT). It highlights the unique challenges faced by these micro-enterprises and develops a framework to illustrate the relationships between their attitudes, influencers, and strategic responses in ICT adoption. The study aims to fill the literature gap regarding ICT adoption in micro-enterprises, providing insights into the implications for business

Author

Reza Barzegar

Language

EN