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What is Green Marketing and Corporate Image Impact about?

This study aims to explore the relationships between green marketing practices, corporate image, and organizational effectiveness in textile industries in Faisalabad, Pakistan. Specifically, it will examine how green product, price, placement, promotion, and process impact organizational effectiveness, and whether corporate image mediates these relationships. The study will use a survey method to collect primary data from employees of textile firms. The analysis will use reliability, descriptive, correlatio

Author

Pasha Ahmad

Language

EN