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What is Udaan: India about?

India has the highest growth rate for online retail spending, although it still has relatively low overall online retail spending compared to other countries. B2B e-commerce in India is growing much faster than B2C e-commerce. Udaan became a leading B2B e-commerce platform in India using an intermediary marketplace model to connect small manufacturers and wholesalers with retailers online while providing logistics, payment and technology support.

Author

Aditya Anand

Language

EN