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The Eurovision Song Contest as Cultural Diplomacy during the Cold War: Transmitting Western Attractiveness by García, Óscar J. Martín; Magnúsdóttir, Rósa is a scholarly article available to read on EtoBox.

What is The Eurovision Song Contest as Cultural Diplomacy during the Cold War: Transmitting Western Attractiveness about?

Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe

Author

García, Óscar J. Martín; Magnúsdóttir, Rósa

Publisher

De Gruyter Oldenbourg

Published

2019

Language

EN

ISBN

9783110558098