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China’s Luxury Market Evolution by ricardo is a document available to read on EtoBox.

Chinese consumers are the most important luxury buyers in the world, with luxury sales in China exceeding $35 billion in 2013 and growing 6-8% annually, second only to the United States. China is now the largest luxury market globally when measured by the nationality of buyers, and mainland Chinese took 83 million foreign trips in 2012, up 18.4% from 2011, where they do significant luxury shopping abroad. Luxury brands need to adapt their stores worldwide to cater to Chinese consumers with Mandarin-speaking

Author

ricardo

Language

EN