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What is Business Report on Data Mining Analysis about?

The document discusses a data mining project for a bank to perform customer segmentation using credit card usage data. The data contains information on 7 variables for 210 customers. Univariate and multivariate analyses were performed on the scaled data. Hierarchical and k-means clustering were then used to segment customers into 4 clusters based on their spending levels - highest spending, least spending, medium spending, and low spending. Strategies are proposed for each cluster, such as offering points,

Author

Aditya Hajare

Language

EN