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The Ten Faces of Innovation : IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization by Soundview Executive Book Summaries.;Kelley, Tom is a business book available to read on EtoBox.

What is The Ten Faces of Innovation : IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization about?

**The author of the bestselling __The Art of Innovation__ reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.** The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation, Kelley claims. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the A__nthropologist--__the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the __Cross-pollinator__ who mixes and matches ideas, people, and technology to create new...

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Author

Soundview Executive Book Summaries.;Kelley, Tom

Publisher

The Crown Publishing Group;[Distributed by Books24x7.com], Soundview Executive Book Summaries

Published

2005

Language

EN

ISBN

9780385517010

Category

business

Subjects

Management, Marketing, Fiction

Rating

3.96 / 5 (2,544 ratings)

Updated

2026-03-14