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What is Segmentasi Pelanggan K-Means about?

This document discusses segmenting customer data using k-means clustering in R. It loads customer data from a CSV file, prepares the data for analysis, runs k-means clustering with various values of k, and identifies the optimal number of clusters. It then assigns customer IDs to the identified clusters and saves the cluster assignments. Finally, it shows how to classify a new customer into one of the identified clusters.

Author

kemahasiswaan ubt

Language

EN