About this document
Factors Influencing Direct Selling Success by Annie Ngo is a document available to read on EtoBox.
The document is a survey that aims to understand the factors affecting the success of direct selling businesses in Da Nang. It screens respondents on whether they have used products from direct selling companies. It then asks questions to understand the benefits of direct selling, and rates how proximity of the seller, product characteristics, seller attitude, and brand reputation impact metrics like frequency of purchase, new customer generation, customer retention, and purchase volume. It also identifies
- Author
- Annie Ngo
- Language
- EN