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Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini, PhD is a nonfiction available to read on EtoBox.

What is Influence: The Psychology of Persuasion (Collins Business Essentials) about?

Weapons of influence -- Reciprocation : the old give and take -- and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.;Dr. Robert Cialdini explains the psychology of why people say "yes"--And how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them.

Who reads Influence: The Psychology of Persuasion (Collins Business Essentials)?

Author

Robert B. Cialdini, PhD

Publisher

HarperCollins;Collins

Published

2007

Language

EN

ISBN

9780061899881

Category

nonfiction

Subjects

Psychology, Self Help, Lifestyle

Rating

4.18 / 5 (47,682 ratings)

Updated

2026-03-14