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Conducting Brand Audits and Equity Management by 9p8vkv9th5 is a document available to read on EtoBox.

What is Conducting Brand Audits and Equity Management about?

The document outlines the process of conducting a brand audit, which includes a brand inventory and brand exploratory to assess consumer perceptions and sources of brand equity. It also discusses the importance of brand tracking studies for ongoing consumer insights and the establishment of a brand equity management system to enhance brand understanding and decision-making. Key components include the brand charter, brand equity report, and defined responsibilities for brand management.

Author

9p8vkv9th5

Language

EN