Can I read CH 8 Marketing Research on EtoBox?

CH 8 Marketing Research by juwananubani is a document available to read on EtoBox.

What is CH 8 Marketing Research about?

The document discusses marketing research and outlines a 5-step process for conducting marketing research that leads to actions. It discusses defining problems, developing a research plan, collecting secondary and primary data through various methods like observations, questionnaires, panels and experiments. It emphasizes using information technology and data mining of large consumer databases to develop findings that identify trends and factors influencing outcomes like sales. The findings are then present

Author

juwananubani

Language

EN