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Consumer Behavior and Promotion Strategies by Bowo lukito is a document available to read on EtoBox.

What is Consumer Behavior and Promotion Strategies about?

This document discusses consumer behavior and promotion strategies, including advertising, sales promotions, personal selling, and publicity. It defines each promotion type and explains how marketing managers should develop an integrated promotion mix. The communication process of promotions aims to increase brand awareness, create favorable attitudes, and drive purchase intentions and behaviors. Both cognitive and affective consumer responses must be considered when determining promotion objectives and des

Author

Bowo lukito

Language

EN