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What is Market Segmentation Strategies Explained about?
Market segmentation involves dividing a market into distinct subgroups of customers with similar needs or characteristics who may require separate products or marketing strategies. It includes three key steps: segmenting the market by identifying distinct customer groups, targeting specific segments to enter by evaluating their attractiveness, and positioning products by developing a competitive marketing mix for targeted segments. Segmentation bases can include geographic, demographic, psychographic, behav
- Author
- nidamah
- Language
- EN