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What is Social Media Marketing about?

This thesis examines the impact of social media marketing activities on consumer purchase intention for Ninja Van Myanmar, focusing on the role of customer trust as a mediator. The study utilizes a sample size of 377 respondents, employing both primary and secondary data, and finds that factors such as entertainment, interaction, trendiness, advertisement, eWOM, and customization positively influence purchase intention. The research suggests that enhancing social media marketing strategies and building cust

Author

wland9408

Language

EN