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What is Pepsi about?

PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Pepsi first attempted to enter the Indian market in 1985 by partnering with an Indian company, but the proposal was rejected. In 1986, Pepsi again proposed entering India, emphasizing job creation in Punjab and promoting small farmers to gain political support. This led to approval of a joint venture between PepsiCo, the Punjab government, and Voltas in 1988. As part of the agreement, PepsiCo made commitments around employment, inve

Author

rishi360

Language

EN