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What is Consumer Awareness of CSR in Banking about?

This document summarizes a study that examines consumer awareness of corporate social responsibility (CSR) initiatives by banks in Australia. The study finds that consumer awareness of CSR activities by banks is low, as is understanding of the social issues banks engage with through CSR. While CSR can positively influence consumer attitudes and behavior, this effect depends on consumers being aware of CSR initiatives. The low awareness suggests banks need to better educate consumers on their CSR programs an

Author

Gonso04

Language

EN