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Luxury Brands in Economic Crisis Strategies by Elisa Cuomo is a document available to read on EtoBox.
What is Luxury Brands in Economic Crisis Strategies about?
The document discusses how luxury brands should strategically adapt to volatile market conditions characterized by uncertainty. It analyzes the current global macroeconomic situation influenced by inflation, stagflation, the Covid-19 pandemic, and geopolitical instability. These factors are changing consumer attitudes, groups, and forcing price adjustments. The document aims to examine luxury brand development strategies under challenging economic conditions.
- Author
- Elisa Cuomo
- Language
- EN