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This document summarizes an article that examines how psychotropic drugs and pills have come to be viewed as both living persons and inanimate objects in American culture. It traces the historical development of viewing people as collections of assets to be developed. It discusses how pharmaceutical companies view pills, emphasizing they are now mass-produced tablets and capsules rather than handmade pills. Advertisers develop "core brand ideas" that assign drugs human personalities to emphasize their benef

Author

Bruno de Castro

Language

EN