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Understanding Vietnamese Culture for Business by Đức Minh Chu is a document available to read on EtoBox.

This document provides an analysis of demographic trends and cultural factors in Vietnam that are relevant for a business seeking to invest and operate there. Some key points: - Vietnam has a large and growing population, currently around 93 million, with nearly half between ages 25-54 being a key target demographic. Life expectancy is around 76 years. - Culturally, ancestor worship and traditions like burning votive papers are important. Lunar New Year is a major family-focused holiday. The culture is c

Author
Đức Minh Chu
Language
EN