About this document
Marketing Mix: Pricing Strategies Explained by Andrea Nicole Cacho is a document available to read on EtoBox.
The document discusses various pricing strategies used in marketing. It begins by explaining optional pricing, where a base product is offered at a low price but complementary accessories are priced higher. Next, it outlines several major pricing strategies like premium pricing, customer value-based pricing, optional pricing, and cost-based pricing including cost-plus pricing. Premium pricing sets high prices to convey exclusivity while customer value-based pricing considers what value the customer sees in
- Author
- Andrea Nicole Cacho
- Language
- EN