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Advertising Credibility in Hong Kong Study by 张白 is a document available to read on EtoBox.

What is Advertising Credibility in Hong Kong Study about?

The study investigates advertising credibility in Hong Kong, focusing on consumer perceptions of various products and media, revealing that weight-loss product ads are deemed least credible while broadcast media is seen as most credible. It also explores the relationship between self-esteem and skepticism towards advertising, finding that higher self-esteem correlates with increased skepticism. The research highlights the need for advertisers to consider these factors in their strategies to combat deceptive

Author

张白

Language

EN