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Advertising Credibility in Hong Kong Study by 张白 is a document available to read on EtoBox.

The study investigates advertising credibility in Hong Kong, focusing on consumer perceptions of various products and media, revealing that weight-loss product ads are deemed least credible while broadcast media is seen as most credible. It also explores the relationship between self-esteem and skepticism towards advertising, finding that higher self-esteem correlates with increased skepticism. The research highlights the need for advertisers to consider these factors in their strategies to combat deceptive

Author

张白

Language

EN