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The document presents a book on fashion merchandising. It explains that the book offers a panoramic view of the entire fashion industry, from the conceptualization of ideas and trends to the analysis of customer behavior. It includes practical cases, interviews with professionals, and current topics such as online sales. It is written by Virginia Grose, who has 25 years of experience in product development and supply chain in the fashion industry.

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ScribdTranslations

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EN