About this document

Renault Duster Marketing Strategies Analysis by kaushikganwani is a document available to read on EtoBox.

This document is a project report submitted by Kaushik Ganwani to the University of Mumbai on the marketing strategies of Renault Duster in domestic and international markets. The report provides background on Renault, discusses its business objectives in India of re-establishing its brand image after a failed initial venture. It highlights that Renault identified a gap in the SUV segment priced between 8-12 lacs and developed the Duster to target this segment. Extensive research was conducted to understand

Author

kaushikganwani

Language

EN