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What is Adaptation of Social Media Strategies For Restaurant in Digos City about?

This thesis investigates how restaurants in Digos City, Davao del Sur, adapt their social media strategies to enhance customer engagement and brand loyalty in a competitive digital marketplace. Utilizing qualitative methods, the study explores the effectiveness of various social media practices and the role of Accounting Information Systems in evaluating marketing efforts. The findings aim to provide insights for restaurant owners and marketing professionals to refine their strategies and improve overall bu

Author

Cassaera Martinez

Language

EN