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Think, Play, Do : Technology, Innovation, and Organization by Mark Dodgson; David Gann; Ammon J. Salter is a reference work available to read on EtoBox.

What is Think, Play, Do : Technology, Innovation, and Organization about?

The innovation process is the most important of all business processes. Innovation is the means by which value is constructed and efficiencies are created. It is the source of sustainable competitive advantage. This book shows how the innovation process is changing profoundly. Part of the change results from the application of new technologies to the innovation process itself. A new category of technology has emerged which we call 'innovation technology'. This includes simulation and modeling, visualization and economical and ameliorates some of its uncertainties. These technological changes are accompanied by changing organization structures and skills requirements. The technologies are used in fast moving, creative environments and are suite to project-based organization. They also require the development of new 'craft' skills to realize the possibilities created by the new 'code'. The book outlines a new way of thinking about innovation. Traditional definitions of 'research', 'development' and 'engineering', imply a progressive linearity which doesn't exist in reality. They are also associated with organizational departments, which are breaking down where once they

Who reads Think, Play, Do : Technology, Innovation, and Organization?

Author

Mark Dodgson; David Gann; Ammon J. Salter

Publisher

Oxford University Press, USA; Oxford University Press

Published

2005

Language

EN

ISBN

9780199268092

Category

reference

Subjects

Science, Technology, Management

Rating

4.29 / 5 (3 ratings)

Updated

2026-03-14