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What is Messaging Apps for Sales & Marketing Insights about?

Messaging apps like WhatsApp, Facebook Messenger, and WeChat have over 2 billion monthly active users and are increasingly being used for marketing and sales purposes. Some key benefits of using messaging apps include low cost customer acquisition, high engagement rates, and the ability to provide personalized customer service. Several companies in India have started using messaging apps as a sales channel, with examples including Meesho using WhatsApp to enable micro-businesses and BPCL allowing customers

Author

Pratik Jain

Language

EN