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What is Service Marketing Mix in Higher Education about?

This paper investigates the service marketing mix (SMM) in higher and technical education (HTE) in India, focusing on its impact on student performance, satisfaction, and referrals. Through a quantitative survey, it establishes a link between SMM as service input and output, suggesting that effective integration can enhance institutional growth and student outcomes. The study highlights the importance of addressing service quality and marketing strategies to improve the educational landscape in the Khandesh

Author

Ratna ningrum

Language

EN