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Farmer preferences for adopting precision farming technologies: a case study from Italy by J Blasch; B van der Kroon; P van Beukering; R Munster; S Fabiani; P Nino; S Vanino is a Agricultural and Biological Sciences article available to read on EtoBox.

What is Farmer preferences for adopting precision farming technologies: a case study from Italy about?

## Abstract Precision farming (PF) technologies can help to mitigate the environmental impact of agriculture by reducing fertiliser use and irrigation while saving cost for the farmer. However, these technologies are not widely adopted in Europe. We study farmers’ willingness to adopt PF technologies based on a choice experiment. Among other determinants, we explore the role of social influence for the valuation of PF technology features. The data are analysed using mixed and latent class logit models. Our results show that knowledge of fellow farmers who adopted the technology positively influences the valuation of PF technology features, stressing the importance of networks.

Who reads Farmer preferences for adopting precision farming technologies: a case study from Italy?

Author

J Blasch; B van der Kroon; P van Beukering; R Munster; S Fabiani; P Nino; S Vanino

Publisher

Oxford University Press; Oxford University Press (OUP) (ISSN 0165-1587)

Published

2020

Language

EN

Field

Agricultural and Biological Sciences (Life Sciences)