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Micro Environment by Nihal Razak is a document available to read on EtoBox.
What is Micro Environment about?
The document outlines the Marketing Management course unit focused on the Marketing Environment, emphasizing the importance of environmental scanning for businesses to adapt to internal and external factors affecting their marketing strategies. It distinguishes between micro and macro environments, detailing components such as competitors, suppliers, and demographic trends, and highlights the impact of political, legal, and economic factors on business operations. The unit aims to equip students with the ab
- Author
- Nihal Razak
- Language
- EN