About this document
Audience Builder for Arts Marketing by EstherFreeflow is a document available to read on EtoBox.
Audience Builder is a new arts marketing management system that uses audience segmentation and data analysis to grow audiences and sales. It segments audiences based on variables like attendance frequency and difficulty of shows attended. This segmentation is displayed on an "Audience Climbing Frame" which identifies distinct audience segments. Analysis of each segment provides key marketing insights to effectively target campaigns and maximize ticket sales and income. The system aims to engage more attende
- Author
- EstherFreeflow
- Language
- EN