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Britannia Industries has 81 manufacturing units in India that produce 2.8 crore packs per day. These are distributed through 51 depots, 3700 stockists, and 900 trucks daily to over 36 lakh outlets. The distribution system involves general trades like kirana stores, modern trades like supermarkets, and institutional trades supplying hotels and airlines. Distribution margins are 5-6% for distributors, 1.5-2% for wholesalers, and 8-10% for retailers.

Author

arun

Language

EN