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What is Convergent Validity Analysis about?

The document reports on the results of analyzing the convergent validity, construct reliability, and discriminant validity of several variables. It finds that adaptive selling (PA) and sales maneuver (MP) demonstrate adequate convergent validity and construct reliability. Reference strength (KR) and sales performance (KP) could not be analyzed appropriately. Discriminant validity is assessed by comparing the average variance extracted for each variable to the squared correlation between variables, finding a

Author

lindari

Language

EN