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Understanding Consumer Buying Behavior by ishan_mishra85 is a document available to read on EtoBox.

What is Understanding Consumer Buying Behavior about?

This document provides an introduction to consumer buying behaviour. It discusses how concepts like brand loyalty are changing as customers expect more options and value. The new generation of customers cannot be classified by traditional demographic factors alone, and their thought processes and behaviours must be fully understood. It also emphasizes the importance of understanding customer psychographics like how they feel and think, rather than just demographics. Companies will need to constantly monitor

Author

ishan_mishra85

Language

EN