About this document

Men by Fulga Bogdan is a document available to read on EtoBox.

The document analyzes different segments of men based on their involvement in male grooming. It identifies "Trendy Innovators" as 5% of men who spend 21% of the total spending. They aspire to have the latest products and want their appearance to make a statement. They are frequent users of styling, skincare and fragrance products and tend to be younger, married professionals living in cities who exercise regularly.

Author

Fulga Bogdan

Language

EN