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About this Business, Management and Accounting article

Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions by McCorkle, D. E.; Alexander, J. F.; Reardon, J. is a Business, Management and Accounting article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Author
McCorkle, D. E.; Alexander, J. F.; Reardon, J.
Publisher
SAGE Publications (ISSN 0273-4753)
Published
2001
Field
Business, Management and Accounting (Social Sciences)

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