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Introduction to Marketing Concepts by Anurag Rakshit is a document available to read on EtoBox.
What is Introduction to Marketing Concepts about?
This document provides an introduction to marketing concepts. It defines marketing as managing profitable customer relationships by creating value for customers. The marketing process involves discovering customer needs, developing products and services to meet those needs, and promoting and distributing offerings. Marketing strategy involves selecting target customer segments and developing a value proposition. The marketing mix of product, price, place, and promotion is used to implement strategies and de
- Author
- Anurag Rakshit
- Language
- EN