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E-Commerce Logistics Quality and Loyalty by Tarif Islam is a document available to read on EtoBox.

What is E-Commerce Logistics Quality and Loyalty about?

The document discusses a study on e-commerce logistics service quality and its relationship to customer satisfaction and loyalty. It reviews literature on logistics service quality factors, customer satisfaction, and loyalty. The study aims to identify which logistics service quality factors affect customer satisfaction in e-commerce and whether customer satisfaction relates to loyalty. Data was collected via survey from over 1,500 e-commerce customers in Turkey and analyzed using structural equation modeli

Author

Tarif Islam

Language

EN