Can I read Government websites for promoting East Asian culinary tourism: A cross-national analysis on EtoBox?

Government websites for promoting East Asian culinary tourism: A cross-national analysis by Jeou-Shyan Horng; Chen-Tsang (Simon) Tsai is a Social Sciences article available to read on EtoBox.

What is Government websites for promoting East Asian culinary tourism: A cross-national analysis about?

The content of government tourism websites is very important for promoting a tourist destination's exciting cuisine and food culture. These websites help to shape a country's, region's or locality's culinarycultural image; they create a virtual experience for culinary tourists. This study explores the contents of the cuisine and gastronomy websites of Hong Kong, Japan, Korea, Singapore, Taiwan and Thailand, analyzing the techniques used to introduce and promote these East Asian tourist destinations' cuisine and food culture. Specifically, the researchers examined the capacity of government websites to introduce and advertise traditional and local foods, restaurants, gastronomic tours, recipes and culinary cultures (including table manners and other dining customs). They also looked more generally at culinary tourism marketing strategies, including the use of restaurant guides and certifications.

Who reads Government websites for promoting East Asian culinary tourism: A cross-national analysis?

Author

Jeou-Shyan Horng; Chen-Tsang (Simon) Tsai

Publisher

Elsevier Science; Elsevier ; Butterworth-Heinemann; Elsevier BV (ISSN 0261-5177)

Published

2010

Language

EN

Field

Social Sciences