Can I read Global Marketing Management on EtoBox?

Global Marketing Management by Warren J Keegan; Mark C Green is a book available to read on EtoBox.

What is Global Marketing Management about?

<p><P>This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.<p>Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies&#58; marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion&#58; personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing.<p>For individuals interested in a career in marketing.</p> <h3>Booknews</h3> <p>An MBA-level text and reference on international marketing. It covers the major dimensions of the environment of global marketing<-- >economic, social, and cultural, and political, legal, and regulatory

Author

Warren J Keegan; Mark C Green

Publisher

Prentice Hall; PEARSON HIGHER EDUCATION

Published

2002

Language

EN

ISBN

9780130332714

Subjects

Business, Management