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The More We Know: NBC News, Educational Innovation, and Learning from Failure (MIT Press) by Klopfer, Eric & Haas, Jason is a nonfiction available to read on EtoBox.

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The rise and fall of iCue: lessons about new media, old media, and education from an NBC-MIT joint venture into interactive learning. In 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site, it was perfectly in tune with the times. iCue was a surefire way for NBC to reach younger viewers and for MIT to test innovative educational methods in the real world. But iCue was a failure: it never developed an audience and was canceled as if it were a sitcom with bad ratings. In The More We Know, Eric Klopfer and Jason Haas, both part of the MIT development team, describe the rise and fall of iCue and what it can teach us about new media, old media, education, and the challenges of innovating in educational media. Klopfer and Haas show that iCue was hampered by, among other things, an educational establishment focused on "teaching to the test," tele

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Author

Klopfer, Eric & Haas, Jason

Publisher

The MIT Press

Published

2012

Language

EN

ISBN

9780262304696

Category

nonfiction

Subjects

Science, Philosophy, Education