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Strategic Business Forecasting : a Structured Approach to Shaping the Future of Your Business by Dr. Simon Ramo; Dr. Ronald Sugar is a book available to read on EtoBox.

What is Strategic Business Forecasting : a Structured Approach to Shaping the Future of Your Business about?

“A helpful read not just for corporate strategists but for almost anyone looking ahead.” Los Angeles Times What's Your Next Big Move? At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it. Today, only those business leaders with the power of long-term foresight will seize and hold true competitive advantage. But can managers really predict the future? Yes, to a greater extent than one might expect. Strategic Business Forecasting shows how to identify and quantify possible events that may affect your business. Applying creativity, personal experience, and the lessons of history, you can use such forecasting to develop plans that will help your organization compete. Drs. Simon Ramo and Ronald Sugar, two giants of the aerospace industry, share their Four-Measures Rating system to help you explore the world of possibilities--thoroughly and systematically. Under their tutelage, you will be

Author

Dr. Simon Ramo; Dr. Ronald Sugar

Publisher

McGraw Hill

Published

2009

Language

EN

ISBN

9780071626170

Subjects

Business, Management