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What is FMCG Industry Analysis in India about?

1) The document discusses the Fast Moving Consumer Goods (FMCG) industry in India. FMCG includes everyday essential products like food, beverages, toiletries that have high turnover. 2) Some key players in the FMCG industry globally include Unilever, P&G, Coca-Cola. In India, the FMCG market is growing and projected to treble in size by 2015 but there remains large untapped potential. 3) Rural markets are an important yet underserved area of focus for FMCG companies in India given the large rural populat

Author

Shrishti Gupta

Language

EN