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Pertamax Price Trends in Makassar 2025 by Iyus Darmawan PY is a document available to read on EtoBox.

This research article investigates how product quality and price influence repurchase decisions for L’Oréal products on Shopee, with consumer satisfaction acting as a mediating variable. The study finds that both product quality and price significantly affect consumer satisfaction, which in turn positively impacts repurchase decisions, while product quality also directly influences repurchase decisions. The findings suggest that enhancing product quality and competitive pricing are crucial for improving con

Author

Iyus Darmawan PY

Language

EN